Design

In the world of web development, there are two types of people: those who just build what they are told, and those who understand why they are building it. If you are a Webflow developer in 2026, simply knowing how to use the tool is not enough.

The design world these days feels a bit chaotic, almost like someone shook a snow globe too hard. Suddenly, AI can create posters, thumbnails, social media feeds, even beautiful moodboards… all in just a few seconds.

For years, consistency has been treated as a sacred rule in product design. Buttons should always stay in the same place. Flows should never change. Users, we’re told, crave predictability.

In today’s design world, the line between designers and developers is getting thinner. We’ve all seen it happen, a Figma design looks perfect, but once it’s built, something feels off.

We’ve made significant progress since the creation of design systems back in 2011, evolving from static style guides into dynamic, component-driven ecosystems.

Working with teammates across six countries has a way of opening your eyes to how people communicate differently, how decisions take shape in various ways, and how trust is built through different customs.

We’ve spent a decade selling clients on these "Command Centers", you know the ones. Endless grids of tiny bar charts, 15 different notification badges, and sidebars that look like a cockpit from a 747. We told ourselves that more data meant more value.

What’s that? Some call it the “eureka” moment. Some, the “wow” moment. But it’s all in the name; the “aha” moment is when a user thinks, “Aha! I get it.”

As much as we’d love to think that our users are a lot like us, they rarely are. That’s why it’s important that we understand who they are, what they need, and how they go about getting it. Our products are designed for them.