Growth, marketing & experience
Protecting data means protecting people.
The tension between rapid tech advancement and data privacy is a defining challenge of our time. With our people-first approach, Slalom helps you support your security and privacy compliance goals. You’ll also inspire loyalty from customers and team members who feel like you’re looking out for them.
Our growth, marketing & experience expertise
Digital platform creation
Achieve a transformative advancement in your digital customer experience through developing an innovative digital website, platform or application. We architect solutions that elevate user engagement, streamline customer journeys, and position your brand at the forefront of digital innovation whilst ensuring scalability and long-term sustainability.
Digital platform optimisation
We maximise your website's complete potential through systematic experimentation and conversion rate optimisation services. Our data-driven methodology helps you substantially increase conversions, enhance user experience, and accelerate your online business growth. We identify friction points, test solutions, and implement changes that deliver measurable commercial impact.
Digital strategy
We employ strategic planning to establish a compelling vision for your business that delivers quantifiable outcomes. Whether it's increasing revenue, generating quality leads, or launching innovative products to market, we develop strategies that are both achievable and impactful. Our roadmaps bridge ambition with executable plans that drive sustainable growth.
Experience design
Award-winning user experience and design services developed to ideate, conceptualise and craft meticulously refined digital experiences. Our designers combine aesthetic excellence with functional brilliance to create interfaces that captivate users, strengthen brand perception, and drive engagement. Every pixel serves purpose, every interaction delights, every journey converts seamlessly.
Experimentation and CRO
We unlock your website's full potential through rigorous experimentation and conversion rate optimisation services. Our scientific approach helps you boost conversions, refine user experience and expand your online business systematically. We run controlled tests, analyse user behaviour, and iterate rapidly to eliminate barriers between visitors and valuable actions.
Managed services
Ensuring your digital estate remains rock solid and operates seamlessly around the clock. Our suite of managed services not only provides peace of mind but also empowers you to expand the boundaries of your digital operations. We handle monitoring, maintenance, updates, and optimisation so you can focus on innovation and growth.
Website performance optimisation
We accelerate your website's speed and performance to reduce bounce rates and improve search rankings. Our technical specialists audit loading times, optimise images and code, implement caching strategies, and enhance server response. We transform sluggish websites into lightning-fast experiences that keep users engaged, improve conversions, and meet Core Web Vitals standards.
Website migration & replatforming
We orchestrate seamless website migrations and replatforming projects that preserve SEO equity whilst unlocking new capabilities. Our migration specialists plan meticulously, execute technical transfers, implement redirect strategies, and validate data integrity. We minimise downtime, protect search rankings, and ensure smooth transitions that enhance performance without disrupting business operations or customer experience.
Website personalisation & testing
We implement intelligent personalisation engines that deliver tailored experiences based on user behaviour, preferences, and context. Our specialists design A/B tests, multivariate experiments, and dynamic content strategies that continuously refine website performance. We leverage visitor data to create individualised journeys that increase relevance, engagement, and conversion rates significantly.
Hosting & infrastructure
We architect robust hosting solutions and infrastructure that ensure reliability, security, and scalability for demanding digital operations. Our infrastructure specialists select optimal hosting environments, implement failover systems, configure CDNs, and establish monitoring protocols. We guarantee your website remains available, performs consistently under load, and scales effortlessly with business growth.
Website security & maintenance
We protect your website from cyber threats whilst ensuring continuous optimal performance through proactive maintenance. Our security specialists implement SSL certificates, firewall configurations, malware scanning, and regular security audits. We handle updates, backups, and vulnerability patches systematically, providing peace of mind that your digital presence remains secure and operational.
Landing page design & optimisation
We design high-converting landing pages that transform traffic into tangible business outcomes through focused messaging and persuasive design. Our conversion specialists craft compelling headlines, streamline forms, optimise calls-to-action, and eliminate distractions. We test variations systematically to identify winning combinations that maximise campaign ROI and accelerate customer acquisition.
Headless CMS implementation
We implement headless content management systems that separate content from presentation, enabling omnichannel distribution and unparalleled flexibility. Our CMS specialists architect API-driven solutions that empower content teams, accelerate development cycles, and future-proof your digital infrastructure. We enable consistent content delivery across websites, apps, IoT devices, and emerging channels.
Website internationalisation & localisation
We adapt websites for global markets through comprehensive internationalisation and localisation strategies. Our specialists implement multi-language support, currency conversion, regional content variations, and culturally appropriate design adaptations. We ensure technical infrastructure supports diverse markets whilst maintaining brand consistency, enabling seamless expansion into new territories and audience segments.
