A Global Digital Transformation: Architecting the Future of Vizrt

With a 25-year legacy and an ecosystem of over 50 complex products, Vizrt’s existing digital presence was a massive bottleneck. The legacy platform was transactional and product-heavy, making it difficult for different markets to recognize how Vizrt could solve their specific challenges. Internally, the fragmented WordPress setup lacked structural integrity, making content updates slow and manual. To evolve, they needed to move away from complex jargon and product lists toward a solution-driven experience that could support lead generation and modern discoverability at scale.

Following our successful Strategic Brand Refresh, Vizrt required a digital home that could bring their new identity to life. The mission was clear: Vizrt needed to engage a younger, digital-first audience while simultaneously reinforcing its established authority as a global enterprise leader in broadcast and real-time graphics.



We approached this as a platform and growth problem, not just a website build. The process began with three days of intensive, in-person workshops in London to align on a shared vision:

• Strategic Architecture: We completely reorganised the information architecture around four clear, outcome-driven messaging pillars, allowing users from newsrooms to the creator economy to see themselves reflected in the platform.
• Headless WordPress Engineering: We developed a custom Headless WordPress CMS, giving the marketing team independent control over content while ensuring the frontend remained lightning-fast and SEO-optimised.
• Component-Driven Design: We built a library of modular master components, enabling a "design once, publish everywhere" workflow that supports rapid iteration without breaking the brand governed framework.
• AI-Assisted Content Migration: To handle the massive volume of legacy data, we designed an AI-driven workflow that automated the translation of existing content into our new, structured environment.

In an unprecedented five-month timeline, we successfully transitioned Vizrt into a future-ready digital ecosystem:

• Total Migration: Successfully migrated 600+ legacy pages without disrupting live operations.
• Operational Efficiency: Reduced manual migration effort by 60% and cut content publishing time by 45%.
• Performance Surge: Engagement with industry-specific use cases increased by 40%, while the new architecture led to a 20-25% uplift in qualified inbound actions.
• Brand Impact: Internal brand clarity improved by 40%, unifying Vizrt’s global narrative across all verticals.