Streamlining Sales Journeys for Greater Efficiency in Nigeria

Great Brands Nigeria relied on a legacy Mobile Trader app that struggled with inefficiencies in field sales operations. Sales reps faced difficulties managing daily routes, recording inventory, and fulfilling orders, leading to gaps in data capture and delays in distribution. The system lacked flexibility to support modern workflows such as competitor inventory tracking, online order management, and accurate day-end reconciliation. As a result, storekeepers, sales monitors, and territory managers experienced poor visibility of sales activities, inconsistent reporting, and unnecessary administrative overhead. The outdated app created friction across the entire distribution process, limiting the company’s ability to scale operations efficiently and ensure compliance across thousands of outlets.

Blott designed and developed Oda Rider, a purpose-built mobile app to transform the sales rep journey. Integrated with MS Dynamics for basket management and a custom Oda Admin for outlet management, route allocation and tracking sales rep activity, the system digitises every step of the daily workflow. Sales reps can now check their baskets, manage routes, record outlet inventory (including competitor SKUs), process online orders with built-in verification, and capture spot sales. The app streamlines payment recording, deposit verification, and day-end reconciliation, providing both the managers and storekeepers with accurate, real-time insights. Designed to work seamlessly alongside the existing outlet onboarding system, Oda Rider creates a unified digital ecosystem that eliminates inefficiencies, reduces manual intervention, and ensures compliance.

Oda Rider replaced the legacy Mobile Trader app with a modern, intuitive system that dramatically improved operational efficiency. Sales reps now complete daily journeys with greater accuracy and accountability, while managers gain real-time visibility into performance and sales data. The integrated inventory and order tracking features reduce errors, ensuring stock accuracy and faster fulfilment. By automating reconciliation and providing built-in compliance checks, the app minimises risk and administrative workload for storekeepers and supervisors. The result is a scalable, future-ready platform that supports Great Brands Nigeria’s distribution network, enhances sales rep productivity, and strengthens customer relationships through timely, reliable service.