Sound design meets seamless digital experience

Barking Owl, a leading audio agency, needed a digital presence that matched their reputation for world-class sound design and audio branding. Their existing site didn’t communicate their creative depth or enable easy discovery of their extensive music catalogue. Internally, they faced challenges in managing and delivering high-quality music files at scale while keeping infrastructure costs low. They required a scalable, secure, and mobile-friendly platform that could handle over 14,000 songs, allow advanced filtering by mood, genre, and instrumentation, and integrate real-time audio playback. The user experience needed to be intuitive for creative professionals under time pressure, with the ability to sync music to video, adjust audio levels, and save favourites — all while ensuring security, performance, and seamless navigation.

Blott designed and developed a modern website and bespoke music library platform using a scalable AWS-based architecture. The design focused on clean navigation, accessibility, and a visually rich interface that reflects Barking Owl’s brand identity. On the backend, we used AWS Lambda, Transcoder, and SNS to offload music processing, reducing server load and operating costs. We implemented encrypted metadata tagging for 14,000+ tracks, allowing precise filtering by genre, mood, and energy levels. The library enabled users to upload video files, sync them with music in real time, and adjust playback dynamically. Built with Laravel, Webflow, and a custom audio player, the solution combined creative storytelling with robust technology, resulting in a highly performant and engaging platform.

The new Barking Owl website and music library significantly enhanced the company’s digital presence and operational efficiency. Users can now quickly search, preview, and license music, resulting in a faster, more satisfying workflow for clients and creative teams. The AWS-powered backend reduced infrastructure costs by minimising EC2 usage and leveraging free Lambda and Transcoder time. The optimised user experience — including favourites, downloads, and real-time playback — increased engagement and licensing conversions. Barking Owl’s brand now stands out online with a platform that matches their reputation for audio excellence, driving more inbound opportunities and positioning them as a go-to agency for sound design and music licensing.