
Alpha Trade AI: Architecting Intelligence for High-Stakes Trading
From fragmented data to a streamlined decision engine: how we redefined the core product experience for Alpha Trade AI through strategic UX and scalable system design.

Key results:
The problem
While Alpha Trade AI possessed a powerful analytical engine, the user experience was buried under a "crypto-native" aesthetic that felt cluttered and unintuitive. High-velocity traders were faced with overwhelming layouts and static data, leading to significant friction during onboarding and a high time-to-value. The platform lacked a cohesive design language, making it difficult to scale or introduce the sophisticated AI features required to attract professional, next-generation audiences in Europe and America.
The solution
We moved beyond a simple interface update to act as a strategic product partner, beginning with a comprehensive UX audit to identify and eliminate systemic friction points. We completely re-architected the dashboard, replacing static views with a configurable risk-profile system and actionable daily insights. To bridge the gap between design and long-term engineering, we implemented the Gluestack UI design system, ensuring every new component was built for modularity and rapid future deployment. This structural foundation paved the way for the development of the "What-if Simulation". A specialised AI-driven environment where traders can test complex market scenarios against political and environmental variables.
The result
The transformation turned Alpha Trade AI from a functional utility into a sophisticated intelligence hub. By streamlining the initial setup and clarifying core concepts, we achieved a 24% increase in activation rates and a 31% reduction in time-to-value. The platform now supports deeper engagement, with 18% better early-stage retention and a 68% completion rate for the new simulation feature. Coupled with a marketing site that scores 95+ on Google Lighthouse, Alpha Trade AI now possesses the technical performance and visual authority to lead the high-stakes trading market.



Technologies used
Design
Backend
Frontend
Infrastructure


