Alpha Trade AI: Architecting Intelligence for High-Stakes Trading

From fragmented data to a streamlined decision engine: how we redefined the core product experience for Alpha Trade AI through strategic UX and scalable system design.

Industry
Trading & Fintech
Headquarters
Global (Remote-first)
Founded
2021
Company size
Seed Stage
Key markets
North America, Europe
Goal
Product Evolution & Scalability
Core technologies
Gluestack UI, React, Figma

Key results:

+24%
increase in activation rate
-31%
reduction in time-to-value
68%
feature adoption (What-if Simulation)
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The problem

While Alpha Trade AI possessed a powerful analytical engine, the user experience was buried under a "crypto-native" aesthetic that felt cluttered and unintuitive. High-velocity traders were faced with overwhelming layouts and static data, leading to significant friction during onboarding and a high time-to-value. The platform lacked a cohesive design language, making it difficult to scale or introduce the sophisticated AI features required to attract professional, next-generation audiences in Europe and America.

The solution

We moved beyond a simple interface update to act as a strategic product partner, beginning with a comprehensive UX audit to identify and eliminate systemic friction points. We completely re-architected the dashboard, replacing static views with a configurable risk-profile system and actionable daily insights. To bridge the gap between design and long-term engineering, we implemented the Gluestack UI design system, ensuring every new component was built for modularity and rapid future deployment. This structural foundation paved the way for the development of the "What-if Simulation". A specialised AI-driven environment where traders can test complex market scenarios against political and environmental variables.

The result

The transformation turned Alpha Trade AI from a functional utility into a sophisticated intelligence hub. By streamlining the initial setup and clarifying core concepts, we achieved a 24% increase in activation rates and a 31% reduction in time-to-value. The platform now supports deeper engagement, with 18% better early-stage retention and a 68% completion rate for the new simulation feature. Coupled with a marketing site that scores 95+ on Google Lighthouse, Alpha Trade AI now possesses the technical performance and visual authority to lead the high-stakes trading market.

Technologies used

Design

Figma
Figjam

Backend

Frontend

Webflow
GSAP
React.js
Gluestack UI

Infrastructure

"The Blott team has completely blown me away. They exceeded my expectations by taking our initial vision and bringing it to life with such precision. Seeing the final result after all the planning has been incredible — it’s a true 10/10 partnership!"
Noor Mahomed Ayob

Founder & CEO @ AlphaTrade AI