Lead the end-to-end business development process for strategic prospects, from targeting and outreach through to proposal, negotiation, and close.Shape and execute account growth plans for priority clients, working with strategy, design, engineering, and client services to expand scope and revenue.Develop and refine the agency’s market positioning, propositions, and pitch narratives for target sectors, ensuring clear differentiation and commercial impact.Partner with senior leadership on quarterly and annual BD plans, revenue forecasts, and investment cases for new offerings, partnerships, or markets.Daily: Build and manage a high-quality pipeline via outbound outreach, warm introductions, and inbound qualification, logging and progressing all activity in the CRM.Daily: Run discovery conversations with senior stakeholders, scope opportunities with internal teams, and produce tailored proposals and pitch materials.Weekly: Lead pipeline reviews and deal strategy sessions, coaching more junior BD/SDR or account execs on tactics, messaging, and next steps.Weekly/Monthly: Coordinate and lead RFP/RFI responses, credentials presentations, and multi-discipline pitch teams to win key agency briefs.Monthly/Quarterly: Analyse performance against targets, refine target lists and campaigns, and share structured market and competitor insight back into leadership and delivery.